The Minor in Entrepreneurship (MES) will give you a solid foundation starting “to think business minded”, understand products, services and market fit, marketing and sales and to start and run a company and understand corporate entities and their governance, contracts, intellectual property and human resources. A business is a complex construct, we will break it down in its elements and you learn how those elements work individually and how they are connected to each other.

At the end of this program you will have the ability to participate and understand communications of business leaders. Have the foundation to start your own business or become a valuable partner in existing businesses, for profit or social, business principles are very similar.

The program is jointly offered by the School of Management (SOM) and the School of Engineering and Technology (SET). The minor is taught by Faculty from SOM and SET and several external experts. The AIT Entrepreneurship Center is facilitating the minor and helps in all organization issues.

Curriculum

The Minor is a 12 credit program, organized in 4 Terms of each 3 credits each over a period of 8 weeks (includes exam) for each term. 

The 3 courses in brief are:

 1) “SM80.1704 Entrepreneurship and New Ventures” is a foundation course. At this course, the student groups each having a startup idea are formed. Offered in Term 

 2) “AT84.9001 In the Mind of the Entrepreneur   –   Part A and B” equips students and the startup groups with the necessary tools to build and run a startup company. Offered in Terms 2 and 3

 3) “Entrepreneur in Action” applies the knowledge, methods and tools of the previous two courses to actually create a startup company until the stage to receive first funding and sell the first product. Such startups are ready to be incubated in the future AIT Incubator. Offered in Term 4

 The Terms and the respective courses with learning outcomes are as follows:

Term 1 – August

“Entrepreneurship and New Ventures”     SM80.1704

Course Objective: The objective of this course is to provide an understanding of the interrelationships between the management of new ventures and entrepreneurship in an innovation-driven and knowledge-based economic development. In addition, this course will enable students to design and present to venture capitalists/professional investors both, a business model canvas and a complete business plan for a new business venture. This course helps students to understand typical success and failure factors most frequently encountered by new business ventures in knowledge intensive industries and provide future entrepreneurs with strategic tools of planning the operations for the new company.

Learning Outcomes – Course work: The students on completion of this course would be able to:

  • Identify the characteristics of an entrepreneurial person and be able to distinguish an entrepreneurial personality from others;

  • Recognize the important role and contribution by entrepreneurs to technology transfer and economic development

  • Critically evaluate the relevant concepts in strategic management for founding a new business venture;

  • Recognize critical success and failure conditions commonly encountered in managing growth of the new business venture;

  • Recognize the important difference of the features and the structure of business model canvas and of a full business plan and know which on to choose for a lean venture start up;

  • Design a business model canvas for a lean venture start-up

  • Write a convincing business plan for the new venture’s growth;

  • Present convincingly and “sell” their individual new venture idea to potential investors.

 

Learning Outcomes – Progression towards a startup company:  At the end of this course, students have formed groups and each of those groups has defined an idea for a potential startup. And those ideas are qualified to a level that a market exist.

Term 2 – October

 “AT84.9001 In the Mind of the Entrepreneur   –   Part A”


Course Objective: This course is designed for students aiming at launching or joining a very early-stage company, students willing to pursue a career in early-stage investment, or those curious to understand how startups works. The objective of this course is to explain the key milestones a startup needs to achieve in order to successfully reach growth stage (series B). In parallel, students will get to apply the concepts taught on their own business idea and should be prepared to launch their company with a viable product.

Course Design: This course is the second course that makes up the Minor in Entrepreneurship. The course is divided into 2 parts, Part A and Part B. Each part carries 3 credits and is accessed and graded individually. Students will continue to work in groups formed in the previous course “Entrepreneurship and New Ventures”. 

Learning Outcomes:  Students on completion of this course would be able to:

After Part A of the course:

  • Define a customer profile

  • Create a prototype of product or service

  • Estimate the best price and pricing model for their business idea

  • Prepare a sales pitch

  • Oversee the development of a lead automation tool

Learning Outcomes – Progression towards a startup company:  At the end of Part A of this course, students have a full validation, segmentation, and consumer evidence of the market for the product and startup idea of the group.

Term 3 – January

 “AT84.9001 In the Mind of the Entrepreneur   –   Part B”

Course Objective: This course is designed for students aiming at launching or joining a very early-stage company, students willing to pursue a career in early-stage investment, or those curious to understand how startups works. The objective of this course is to explain the key milestones a startup needs to achieve in order to successfully reach growth stage (series B). In parallel, students will get to apply the concepts taught on their own business idea and should be prepared to launch their company with a viable product.

Course Design: This course is the second course that makes up the Minor in Entrepreneurship. Students will continue to work in groups formed previously.

Learning Outcomes: Students on completion of this course would be able to:

After Part B of the course:

  • Understanding company leadership and legal structures

  • Prepare basic documents such as cap tables, terms sheets, resolutions

  • Apply management and leadership skills

  • Convince investors to deploy capital in their business idea

  • Negotiate the main contract of small startup

Learning Outcomes – Progression towards a startup company:   At the end of Part B of this course, students fully understand the management structure and legal structure of a startup and can prepare documents to receive funding for the startup idea of the group.

Term 4 – March

 “Entrepreneur in Action”                

Course Objective:  The main objective of this course is to confront the student to the real life of an entrepreneur with the benevolent support of mentors, academics and alumni. Students are expected to be able to identify and reach out to key stakeholders for their business idea and influence or convince them to purchase their product or service or to invest in their company. At the end of this course, students (and the start-up group) can confidently pitch their ideas to investors and have prepared all due diligence materials. The proposed start-up is ready to receive funding and make first sales and could be incubated for growth.

Course Design: This course is the last course that makes up the Minor in Entrepreneurship. Students will continue to work in groups formed in the first course “Entrepreneurship and New Ventures” and will build on the knowledge and management skills learned in the previous course “In the Mind of the Entrepreneur“. This course is mainly practical, and students and student groups are working with their mentor.

Learning Outcomes – Progression towards a startup company:  At the end of this course, students and the startup idea group are ready to confidently pitch their ideas to investors and have prepared all due diligence materials. The proposed start-up is ready to receive funding.

 

Contact

AIT Entrepreneurship Center at: entrepreneurship@ait.ac.th